A Primer on How Deals Get Done
Business Development is not just a sexy job title — it's a growth tool for companies. Yet most people who find themselves in BD roles learn the craft through trial and error, over years of navigating complex organizations and unclear mandates.
This book changes that. Drawing on 15+ years of experience at companies like American Express and WeWork, and from teaching hundreds of students in live workshops around the world, I've distilled the essential framework for pursuing and closing BD opportunities.
Business Development is not just a sexy job title — it's a growth tool for companies.
What's inside
A practical, proven framework for business development that covers how to identify opportunities, build the right relationships, structure deals, and navigate the internal politics that make or break partnerships.
Whether you're new to BD or a seasoned professional looking to sharpen your approach, this book gives you a common language and systematic way to think about deal-making.
Get the book
Available on Amazon in Kindle and paperback.
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